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Sony

Sony FWD-77A80J/UK

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SKU: F672

The Sony FWD-77A80J/UK is a 77” OLED display, featuring XR Picture and XR Contrast technologies for lifelike pictures with ultimate pure blacks and realistic colours. It also comes with a 3-year warranty.

  • 77″ diagonal size
  • XR Picture and XR Contrast for enhanced visuals
  • XR Triluminos Pro for wider palette of colours
  • XR HDR Remaster for object-based processing
  • Cognitive Processor XR for human-like colour reproduction
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Manufacturer Overview

XR Picture
Enjoy breathtaking OLED contrast with pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our unique OLED panel, this technology delivers truly lifelike pictures with ultimate pure blacks.

XR Contrast
Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for more realistic colour and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow – no more details overwhelmed by shadow or lost in blown-out highlights.

XR OLED Contrast
With XR OLED Contrast using human perspective analysis, colour and contrast are boosted in bright areas so you can enjoy exceptional levels of pure black contrast and peak brightness. See pictures full of enhanced depth between subject and background. Details are defined, even in areas of dark shadow or glare.

XR Colour
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

XR Triluminos Pro
Powered by our Cognitive Processor XR, this TV reproduces colour it in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

XR HDR Remaster
With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

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