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Sony

Sony FWD-55A90J/UK

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SKU: F673

The Sony FWD-55A90J/UK is a 55” OLED display that delivers breathtaking contrast and natural, real colours, thanks to its revolutionary XR Picture and XR Triluminos Pro technologies.

  • 55″ diagonal size
  • XR Picture for deep, natural and real images
  • XR Contrast Pro for enhanced colour and contrast
  • XR Triluminos Pro for a wider palette of beautiful colours
  • Comes with a 3 Year Warranty

£1,942.00 Excl. VAT

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Manufacturer Overview

XR Picture
Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross-analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever pictures.

XR Contrast
Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow – no more details overwhelmed by shadow or lost in blown-out highlights.

XR OLED Contrast Pro
With XR OLED Contrast Pro using human perspective analysis, colour and contrast are boosted in bright areas so you can enjoy the exceptional levels of pure black contrast and peak brightness that until now have simply not been possible. See pictures full of realistic depth between subject and background. Details are sharply defined, even in areas of dark shadow or glare.

XR Colour
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

XR Triluminos Pro
Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

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