What’s Driving Global Growth in Demand for Projectors?

The global projector market is set to grow by at least 10 per cent in the next four years, with the corporate sector leading the way. We’ve taken a look at why projectors are becoming the must-have technology across professional and home markets alike, and why the UK isn’t quite keeping pace with the global market.

Growing demand for projection

The volume of the global projector market is set to grow by 9.41 per cent during the next four years. This is according to figures from the recently released Global Projector Market 2017-2021 report from Research and Markets.

A number of factors have contributed to this growth. Firstly, leaps forward in technology, such as the availability of laser projectors, have undoubtedly been a significant boost to the industry, giving professional and home users access to high brightness projectors and crystal clear resolution.

But we certainly can’t ignore the impact of external changes within the education and corporate markets themselves.

In the education sector, the rise of interactivity has been the catalyst for increasing sales. With the seemingly ubiquitous integration of projectors and touchscreens into the classroom, teachers are creating interactive and engaging lessons that boost learning and reduce disruption. This trend has been gradually on the rise over the past few years, but it’s safe to say technology in the classroom is now here to stay.

Meanwhile, the corporate sector has arguably been the strongest in recent years, with the world’s 12 million conference rooms driving demand for everything from budget to high-end business projectors.

The UK projector market in Focus

But despite these impressive global growth figures, the UK is in a bit of a different position. The volume of UK sales just isn’t up there the rest of Europe or international markets further afield. Where we have seen notable growth is in value in niche areas of the market.

Why might this be? Well we can’t say for sure but perhaps it’s symptomatic of a broader trend in British businesses to demonstrate that we’ve ‘still got it’. While we aren’t buying as much technology, we’re investing in more expensive high quality technology for our meeting rooms, perhaps to showcase our skills and services at their very best in these uncertain political times.

Are we using the latest technology to impress? That’s one of our theories.

A maturing market

The UK is one of the most mature markets for projection in the world. In practice, this means you’re probably not buying your first projector as a business.

If you’ve been using an older projector for a number of years, you’ve likely felt the frustration of working with a 4:3 aspect ratio (when most input devices are now widescreen) or a measly XGA resolution. Your shiny new iPad, MacBook Air, Surface Pro or Ultrabook has vastly outstripped your projector’s specifications.

The rise and rise of BYOD

We’re also more demanding of our IT policies in business in general. The rise of bring your own device (BYOD) has led to a wide array of devices being used in the business (and education) environment. This lack of homogeneity is a lot for older or cheaper projectors to deal with.

We need higher resolution projectors to more accurately replicate the native resolution of our new input devices. We need brighter projectors to keep up with our expectations for flexibility in location and setting and we need more inputs and ideally a wireless connectivity option to allow more people to get involved and collaborate.

These expectations are technically “up-sells” to a higher class of projector – but at Projectorpoint, we’ve come to see them as pretty much essential in our own everyday business and meeting usage with customers and suppliers.

Step it up a level

The final factor encouraging UK businesses to consider higher quality projectors is the simple fact that prices have fallen.

Projector technology has gone through a tremendous period of expansion and development in recent years to the point that Full HD projectors are pretty much seen as standard and 4K office projectors are an accessible reality for many.

The market is still split. You can still buy an entry level, incredibly cheap projector, or you can still spend thousands on the most up-to-date 4K UHD projector available. But it’s in the middle where things have really improved.

The difference between the BenQ MX570 and the BenQ TH530, is just £80 + VAT. But for that extra money you get a move up from XGA to Full HD resolution without compromising brightness. That’s 163% more pixels for 23% more cash.

The MX570 is a bargain, and both that unit and the MH741 are in our recommended business projector line up, but you can see the same leap up in picture quality across the market around this price point.

We’ve become more expectant and demanding

We are what we do and we pride ourselves on the quality of our work. Your finely crafted PowerPoint, your PM’s Gantt chart or intricate financial analysis are barely communicable at lower resolutions.

When you combine the increasingly accessible price points of high quality projectors along with the rise of collaborative work practices, screen sharing and remote working – you can see why the UK is investing in higher-spec projectors.

In short, we’re more demanding of our meeting room technology than ever and rightly so!

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