US projector manufacturer, ViewSonic, has appointed a new managing director for the European Region, who has been tasked with driving sales to the company’s entire product range across the crucial market.

Mark Lufkin will lead the company’s operation across the whole of Western and Eastern Europe and Russia as well. Along with projectors, ViewSonic also has a wide range of computing, consumer electronics and audiovisual equipment, and already has a solid reputation among businesses, consumers and educational institutions.

Mr Lufkin, who will be based at the company’s regional headquarters in Central London, said he was delighted to be joining ViewSonic in such a prominent position, having most recently worked as recently director of the software and peripherals business unit of Lenovo EMEA, driving sales through European distribution channels.

“I am pleased to have recently joined the ViewSonic Corporation, a company I have long known and respected for its diverse product range and its sustainability in a challenging and constantly changing market place,” he said. “I am looking forward to pursuing the numerous possibilities that exist for ViewSonic in Europe in order grow the business and build the brand.”

His appointment comes after ViewSonic Europe announced it would be concentrating its focus on its core products of projector and monitors.