The technology distributor Steljes has signed an agreement with Hitachi Digital to distribute Hitachi’s business to business products in the UK.
The deal announced by Steljes will mean that the company will distribute Hitachi’s complete range of LCD projectors immediately.
Sales and business development director at Steljes, Martine Dodwell-Bennett, explained: "The addition of Hitachi to our portfolio, complementing our existing relationships with BenQ, Epson, NEC and SMART, means that we have the strongest projector range to offer our partners and will enable us to continue our growth within this sector.”
He went on to say that Steljes will endeavour to offer the best possible service to their channel partners “by developing new market and margin opportunities, adding value, and reducing cost of sales - to ensure consistent and sustainable growth for all of our suppliers."
Hitachi's UK B2B sales manager, Ioan Williams, said: "Hitachi has ambitions to be the number one LCD projector manufacturer in the UK market and we felt to achieve this we needed to make some changes."
Mr Williams added that the new partnership has come at a perfect time and will combine Steljes' interactive whiteboard market experience with Hitachi's education projector expertise.