Sony has launched a new projector based on Laser Light Source technology at the Integrated Systems Europe (ISE) 2013 tradeshow this week.

The manufacturer has lifted the lid on its latest technological development at the tradeshow, featuring newly developed BrightEra 3LCD technology. The advanced light source means that the device is capable of up to 20,000 hours of maintenance-free operation time, depending on its environment and set-up.

Sony’s business and education product manager, Robert Meakin, said that the new technology marks “an exciting shift in the market”.

“Sony’s pioneering technology delivers on the promises made to our key partners to produce innovative products that perform and exceed market demands,” he explained. “Installation projectors not only have to reproduce the highest quality images but also be relatively maintenance free and eco-friendly. The Laser Light Source Projector delivers on all accounts being mercury free, offering an incredible brightness of 4,000 lumens.”

The projector – which will be commercially available in Summer 2013 – has a picture muting mode, allowing for quick start-up time and the smooth presentation of images with exceptionally high-quality colour reproduction. The projector has been tailored to make it an ideal solution for the corporate and education markets.