Projection equipment from Sony will be used at the MIPTV tradeshow this month as a pivotal part of the 4K Ultra HD display.
The series of conferences and technical presentations at the show will be a platform for producers to demonstrate that 4K is set to be the standard broadcast quality of tomorrow, and will be using Sony technology – including flat screens as well as projectors – to show why.
One of the key presentations of the event will be given by the head of the BBC’s Natural History Unit, Mike Gunton, who will be delivering an address on how the corporation’s latest shows are using 4K technology. During his presentation he will be screening footage from the BBC’s high-profile 4K wildlife programme, Survival, using a Sony 4K SRX-R515p Digital Cinema Projector.
MIPTV, which is being held in Cannes in France on April 8-11, is the spring TV market that gathers the entire industry of TV and online content to make deals, to be inspired and to forge new partnerships.
Executives from across Europe will be taking part, including Gary Davey from German premium broadcaster, Sky Deutschland, which has already carried out a battery of 4K tests.