Sony has unveiled its latest Full HD 3D home projector, the VPL-HW50ES, at the international consumer electronics show, IFA 2012.

The projector has been tailored for impeccable movie viewing quality in home cinemas, incorporating all of the brand’s most cutting-edge technology as well as a plethora of new features.

The projector uses an adapted version of Sony’s ‘Reality Creation’ – initially developed for the award-winning VPL-VW1000ES 4K home cinema projector – using a digital signal processing algorithm to recreate high quality, colour-rich, full HD images. The projector provides 1,700 lumens of brightness, which has been achieved through improving the light efficiency of the lamp and optimising the optical block, and has resulted in 30 per cent more brightness than its predecessor model.

The VPL-HW50ES has a dynamic contrast ratio of more than 100,000:1, a built-in 3D transmitter, a wider lens shift and a maximum noise output of just 21 decibels.

The product manager for Sony Europe, Tak Nakane, said, “When we launched the VPL-HW30ES we knew that we’d set a high standard. In announcing the VPL-HW50ES, Sony is confident that it’s raised that bar again, setting the benchmark for home cinema projection.

“Home projection technology is advancing at a rapid pace, Sony is ensuring it’s at the forefront of new developments, speaking with customers regularly to gain feedback and then channelling this knowledge into creating high-end, reliable products that are enjoyed by consumers worldwide.”