Technology giant Samsung has signed a deal with audiovisual specialist Sahara Presentation Systems, to be the new UK distributer for its projector range.

The deal is expected to broaden Samsung’s reseller reach in the UK, according to the firm’s general manager of its digital display division, Dominic Webb. Sahara says the range will fit well into its current portfolio. Managing Director Kevin Batley said, “Samsung’s projector range provides our resellers with key products for the education market and is an excellent fit with our existing projector vendors, Hitachi and Sanyo.”

Webb added that the deal will help it to target the education sector, which it says is a major area that the brand wants to crack in the UK in preparation for the release of several new projector models this year.

Sahara will begin supplying Samsung’s full range of projectors to education and business resellers. The firm also supplies AV kits from other large brands including Mimio, Lumens, Hitachi, Loxit, Leba and Sanyo. Their products include white boards, projectors, audience response systems, interactive LCDs and a full range of installation accessories.