A pub landlord in the Cumbrian town of Ulverston has invested in state-of-the-art 3D projection equipment to make sure his customers can see this summer’s sporting events in all their glory.

Stuart Ward, the landlord of The Kings Arms, told the North West Evening Mail that his pub is now equipped with the first 3D TV capabilities in the town, with a projector and 42-inch projector screen. He has even purchased 100 pairs of 3D glasses to distribute amongst his customers to make sure that they have full immersion in the experience.

“What we show will be sports-orientated,” he told the local newspaper. “We will be showing the Olympic opening and closing ceremonies in 3D and some events, such as the 100m, are in 3D too. We will also be showing the darts, which is amazing in 3D.”

The kit has been set up in the upstairs function room of the pub, allowing customers to take their drinks up from the bar to watch it. The 3D glasses will be given out subject to a £3 refundable deposit.

Stuart added that there will be plenty of room – and glasses – for everyone to enjoy the Olympics. He said, “We can get 60 or 70 people in the function room and I reckon we will fill it easily.”