The Europe, Middle East and Africa (EMEA) projector industry enjoyed a successful year in 2010, reporting nearly 25 per cent year-on-year growth and achieving sales of 2.3 million units.
Industry insiders are hoping these figures indicate a return to form after a tough year in 2009 when the global downturn hit hard and customers looked to make existing projectors last longer rather than investing in newer models.
A closer look at the 2010 figures reveals a rebound in the low end of market as latent demand was realised in the first three months, the football World Cup helped produce strong Q2 sell-in activity and the busy Q3 education season and Q4 retail deals helped conclude a positive year.
However, despite this healthy volume performance, the industry saw just less than six per cent year-on-year value growth. Such low value growth can be explained by price erosion. For example, the average cost of a 2000-2499lmn XGA projector in 2009 was €710 (£632). Just one year on the average cost of a higher spec 2500-2999lmn XGA projector was €599 (£533).
While projector vendors are squeezed as intense competition forces value out of the market, there are still many reasons to be positive about the future of the projector industry - product innovation, new feature sets, emerging countries and burgeoning vertical markets will all help to support growth.