The biggest brands in the home and business projector market have been shuffling for supremacy at Europe's biggest consumer electronics fair in Germany this week.

Big names including Sony, Mitsubishi, Sharp, LG and Samsung are among the companies that have all used the IFA-Berlin 2010 exhibition as a platform to show off their latest and most innovative developments. These have included pioneering models with full-HD and 3D capabilities.

Sony announced its 3D front projector, the VPL-VW90ES, which uses a development of its LCOS (liquid crystal on silicon) method to enhance the display element. The model – which will offer a contrast ratio as high as 150,000:1 – is due to be launched in the UK in November.

Mistsubishi tested a prototype with similar capabilities that will be a direct rival to the VPL-VW90ES, and which it aims to have on the market before the end of 2010. The company staged a competition among fair visitors to find a name for the new model.

Korean electronics giant, LG Electronics, took the opportunity to also display their latest 3D model, which is equipped with two optical engines and two lamps for each eye. They demonstrated the projector on their new so-called "silver screen," which has a higher light reflectance than that of a normal screen.