A novel new home cinema projector sporting a bright blue, Fisher-Price-esque aesthetic has been unveiled by the makers of one of the first pico projectors, the Aiptek PocketCinema V10 device.

The LED projector, which features an inbuilt DVD player and four large child-friendly buttons, is said to produce images in a 50-inch diagonal to deliver a home cinema experience for kids. With an integrated karaoke player, the portable 'toy' has inbuilt stereo speakers and a jack for an external microphone.

Its LED technology facilitates over 10,000 hours of lamp life – and lower power consumption – and the projector supports MPEG-1, MPEG-2, JPEG and DVD-R, DVD+R, DVD-RW and DVD+RW.

Describing the Mobile Cinema DVD Projector, the technology experts behind it laud its user-friendly controls and "toytown styling".

"The DVD Projector is not for all you pixel-counting tech anoraks out there," they quip. "No, it's for all you stay-at-home movie buffs looking for a portable escape hatch from the grim realities of 21st-century life."

Concluding that the projector is "ideal for kids' bedrooms, family get-togethers and movie night parties", they point out that its portability and robustness mean it can be moved between rooms with ease.