Philips used the IFA Berlin consumer electronics show to launch their first forays into the pico projector sphere.
In releasing their PicoPix range of gadgets, they join major brands including Optoma and Aiptek in adding the tiny, hand-held devices to their range.
Rumours of the range first emerged on a Philips Flickr account a few weeks ago, and the company chose to make it official at one of the world's biggest platforms for consumer electronics in the world.
The image quality of the projectors are between 20 and 30 lumens, depending on which model you buy, with a resolution of 800x600 and contrast ratio of 400:1.
The more advanced models – the 1230 and 1430 – come with a integrated battery, giving 2.5 hours of playback, while the 1020 model can be powered via a USB computer connection.
The 1230 also features stereo loudspeakers, while the 1430 has the speakers, as well as an integrated MP4 player and an SD card slot.
Embracing the eco-friendly requirements of modern gadgets, all of the projectors feature low energy consumption LED bulbs, with lifespans of up to 20,000 hours.
The range will be available to British consumers from October.