Optoma has announced it is releasing a brand new 3D home cinema projector - the HD37.

The device is a full HD 1080p projector with BrilliantColor technology, while it also features an all-glass multi-coated lens that has vertical lens shift in order to deliver "a beautiful image and installation flexibility".

Optoma also revealed the projector is ISFccc Certified for calibrated Day/Night viewing modes.

Optoma’s senior director of product management Jon Grodem explained that the company is aiming to produce high-end, feature-rich projectors in the home cinema segment and the launch of the HD37 fits in with that goal.

He said: "This high-performance addition to the Optoma line-up strengthens our position as the number one 1080p DLP projector brand in the Americas."

Mr Grodem also praised the technology included in the HD37, singling out BrilliantColor for particular praise, which he said "allows for balanced, vivid, and highly accurate colours". The Optoma representative also stated that DynamicBlack technology "offers an astonishing 20,000:1 contrast ratio, for an enjoyable and immersive movie watching experience".

The release of the new 3D home cinema projector by Optoma comes hot on the heels of the company unveiling its first ever short throw projectors, the EH320UST and EH320USTi, both of which rank at 4,000 lumens.