A lobby group set up to promote laser illuminated projectors has launched in the United States.

The Laser Illuminated Projector Association (LIPA) aims to publicise the benefits of laser illuminated projectors, roll back "outdated" industry regulations and develop training guidelines.

LIPA’s Advisory Committee is made up of industry leaders Barco, Christie Digital, Eastman Kodak, IMAX Corporation, Laser Light Engines, NEC Display Solutions, Necsel/Ushio Ltd and Sony.

According to LIPA, the benefits of using lasers as a light source for projectors include increasing product lifetime, reducing maintenance costs and providing uniform image colour and intensity and increased 3D brightness.

Laser illuminated projectors use a system of red, green and blue (RGB) lasers. Even though there are no safety issues associated with these laser projections, US regulations state that this emitted light must be legally treated as a "high powered laser light show". This means that users must obtain a "laser light show variance" from regulatory bodies.

LIPA claims that the regulations do not reflect the development of the industry or its move into home cinema.

Pete Lude, of Sony, said, "LIPA will provide an important and appropriate vehicle for the industry to work cooperatively in fostering a welcoming business and regulatory environment."