LG launches search for home cinema heroes
To mark the impending ultimate summer of sport, LG has launched a national competition to find Britain's best home cinema.
With the World Cup just weeks away and the annual addiction of Wimbledon fortnight nearly upon us, LG is on the lookout for people who go that extra mile for their friends' viewing pleasure.
They're not after the most expensive projector or the biggest screen, rather they're looking for the whole experience – who combines the best kit with the unforgettable hosting skills. Who knows exactly what food goes with which game, who has the couches arranged in the perfect position, who fetches the beers at the right time and knows how close they need to be to miss as little as possible.
Sports fans are invited to submit their photos and video of their own or their friends' set-ups, with one winning entry being named LG's Home Enertainment Hero. The reward will be a complete LG home entertainment system, comprising an LG 47" LX9900 Full LED 3D ready television, HB 965TZ home cinema system and BX580 3D Ready Blu-ray player.
To help, LG is asking entrants to submit tips and tricks to the online Hero’s Guide, with sports fans discussing how to create the perfect match set up and viewing experience.