LG is readying an intensive Summer marketing campaign to promote its 3D-ready range of products, including its new full-HD 3D projectors.

The multi-million pound campaign is at the forefront of the South Korean company's effort to penetrate the emerging 3D home entertainment market in 2010.

As well as its projectors its products include LCD, LED and plasma televisions and Blu-ray players.

LG Electronics head of brand, Paul Meadows, said: "We are committed to offering our customers the very best in technological innovation but this latest campaign goes beyond simply communicating that.

"It's about LG taking on the role of helping consumers better understand the ins and outs of the technology in their lives. We're truly passionate about being the human face of technology."

LG's first Inifinia 47-inch LCD 3D-ready television set will be the first unit to be made available at UK retailers later this month.

Designed by marketing agencies Y&R, Mindshare and LG One, the campaign will appear on television, print, radio and online outlets. It will see LBC and Absolute Radio featuring LG products on their podcasts and online resources.

The aim is for LG to hold a 25 per cent share of the 3D home entertainment market by the end of 2010.

The company recently agreed an alliance with Sky to supply 3D televisions and projectors to pubs and clubs for the satellite broadcaster's new 3D channel.