Technology experts JVC have confirmed the launch of a brand new high-end native 4K home cinema projector later this year.

According to JVC, more details about the new device will be released on 11 October. However, the company has suggested a move away from its well-established e-shift faux 4K stance and towards native 4K technology.

Dubbed the Blu-Escent, the new device is set to have it's official UK launch at Mercedes Benz World, but the company is expected to released further information at the IFA 2016 exhibition in Berlin between 2 and 7 September, and the CEDIA Expo in Dallas between 13 and 17 September.

Currently, the native 4K market is dominated by industry giant Sony, which has previously released a number of models as part of its SXRD 4K range. However, the announcement from JVC looks set to signal a shift in the market.

Sony is also set to face competition from rapidly expanding projector specialists Texas Instruments, which has already launched a new DLP projector solution that's set to hit the retail stores via its partners later in 2016.

JVC's own D-ILA is set to remain under wraps for now, but the company has revealed that the new device will be able to support Ultra HD content.

Based on laser light technology, the new projector will replace the company's previous lamp module with a solid state light source consisting of a laser block and a reflective phosphor wheel. More efficient than its transmissive counterpart, the reflective wheel will reduce optical loss and increase luminance efficiency, creating a high brightness and high contrast experience for home cinema fans.

The D-ILA is also set to feature High Dynamic Range (HDR) compatibility, which will allow it to take on some of the industry's biggest competition, including the award-winning Sony VPL-VW300ES and Sony VPL-VW520ES projectors.