New figures from projector industry research body, Pacific Media Associates (PMA), has shown that growth in projector sales in emerging markets in 2012 helped to prop up sluggish growth in the rest of the world.
The total volume of projector sales in 2012 reached 9.5 million in 2012. Education tenders in Asia formed a significant proportion of sales of mainstream models, particularly in South East Asia and India.
The Chinese market for projectors did slow somewhat in the middle of the year – an effect of an overall slowing of the country’s economy, but end-of-year sales finished on a positive note. Brazil’s market speeded up after a sluggish start to the year, and the country’s ProInfo technology promotion programme is expected to drive sales even higher in 2013.
The markets in North America and Western Europe abated significantly, due to widespread cuts in education budgets. The sales of interactive and ultra-short-throw projectors remained strong in these markets, however, contributing to worldwide growth of 30 per cent.
Demand for high-end, high-brightness projectors – brighter than 4,000 lumens – out-performed the market for mainstream projectors, experiencing double-digit growth in 2012, due to demand for devices for large venues and conference rooms.