Christie has announced it will be displaying its latest cinema projection technology at an upcoming exhibition in Brazil.
The projector manufacturer will be exhibiting at the Centro de Convenções Frei Caneca in São Paulo, which is running on 10 and 11 November. Christie's presence will be at booth 22.
Expocine 2014 is the first time the event has been held and it is described by the organisers as the first trade fair exclusively for Latin American’s exhibitors, distributors and suppliers of technologies, services and products for the exhibition market.
Bruno Tavares, general manager of Christie Digital Systems South America, explained that Brazil is currently one of the most important markets in the world for cinema.
He said: "We are very pleased to showcase our leading cinema solutions in this country and being part of this first convention totally focused in the exhibition industry.
"Through our participation at this conference event we hope to further strengthen the Christie brand and our cinema offerings in Brazil and Latin America, and work even more closely with our partners to provide better service and support to valued customers in this region."
Mr Tavares is among the speakers lined up to appear at panel discussion titled 'What is the greatest challenge for the post digitalisation cinema?', taking place as part of the Expocine event.