Projectors made by audio visual company Christie have been used to create a spectacular display for the premiere of the new Transformers movie in Colombia.
Christie teamed up with the rental-staging company Big Videoâ for the project, which took place on the façade of the Calima shopping mall in Bogotá.
To mark the premiere of Transformers: Age of Extinction, a 65 by 20 metre area was turned into a gigantic display screen by using a series of Christie projectors.
Digital content development company LPX Digital was looking to create something special for the launch of the new film and turned to Christie and Big Video because of their proven track record high-profile projection mapping.
"We have been working with Christie for the last five years because it is one of the world’s best and most reliable brands," explained Joaquín Gutiérrez, chief executive of Big Video.
"The equipment, as always, ensured faultless performance and gave us the sense of security we were looking for."
Promotional contents from sponsors including General Motors, Hasbro, Oreo, Paramount and the Calima shopping mall was shown on the giant display along with footage from Transformers: Age of Extinction, with hundreds of spectators gathering to watch.
"The feedback we got from the client was overwhelmingly positive and the audience was completely wowed by the mapping," added Mr Gutiérrez.