Projector manufacturer Christie has announced the launch of its latest cinema project, Christie Experiential Networks (CEN).
The company is introducing CEN for the first time at this week's ShowEast event in Hollywood, Florida, and it is based on the theme From the Street to the Screens.
CEN aims to take cinema to the next level, for instance by transforming a trailer into a 4K gesture experience.
Kevin Romano, senior director of global media at Christie, stated that the projector manufacturer was at the forefront of the conversion from film to digital projection and will lead another sea change in the cinema world.
He added: "From projection mapping to mobile, to augmented reality and gesture interactions, we are committed to delivering superior, content-driven experiences for the cinema industry."
CEN will enable brands to create an interactive experience from an app, for instance through a 30-second advertisement or a static poster. It will therefore create new revenue streams for exhibitors.
Sean James, vice-president of global professional services at Christie, said: "We feel we have built the ideal team to accompany the cinema industry in this next phase of innovation and growth."
Christie is also currently showing off new advanced visual displays and processing and collaboration solutions at Canada’s Government Technology Exhibition and Conference, which is running until 30 October.