Christie has acquired a Cologne-based developer and supplier of 3D compositing and rendering systems as part of plans to continue the growth of its projection mapping, broadcast delivery and large-scale digital canvas creation capabilities.
The purchase of coolux GmbH, which is best known for its Pandoras Box product family, will see the firm integrated into Christie’s Global Market Solutions team.
Brant Eckett, Christie’s director of marketing for EMEA, said: "The acquisition is part of a strategic goal to bolster the total service provision that we can offer to a sector that we have been invested in for a long period of time; purpose-built projection for high brightness application indoor and outdoor events.
"We’ve always been about being purpose-built and now that’s now going beyond the product to being purpose-built for the total solution."
Mr Eckett went on to say that the purchase would lead to a partnership between the firms which would allow for more effective products to be delivered in a faster fashion.
Jennifer Smith, executive VP, Global Market Solutions, said: “Pre-visualisation capability when creating stunning, experiential events – including real-time rendering of same – is increasingly important in the creative plans of entertainment designer and creative visionaries. The acquisition is a boon to those who need multiple display technologies to come together to create both continuous and non-continuous digital canvases, but most importantly, to be able to create and manage the content that flows onto these canvases.”