Advancements in projection and audio are continuing to push cinemas in new directions, making it possible for cinemagoers to enjoy a fully immersive experience that was unimaginable only a few short years ago.
As cinema operators scramble to invest in the best technologies to attract customers back to the big screen, leading projector manufacturer Christie has developed technology that taps into this demand for better and brighter visuals and more immersive audio.
Poland's largest cinema operator, Helios, has become the latest chain to embrace a fully immersive large-format experience, equipping a new multiplex in Lodz with 4K visuals along with Christie's Vive Audio with Dolby Atmos.
Adil Zerouali, Christie's director of cinema for Europe, said that exhibitors are increasingly realising that audio and visual technologies need to advance beyond those championed in the 70s to satisfy today's market.
The new flagship multiplex has been built in Sukcesja Retail Park in Lodz, a city renowned for its contribution to Polish film-making. This nine-screen complex aims to offer visitors an engaging visit as soon as they enter its doors, offering air-touch screens where they can watch the latest trailers and see footage of the city's cinematographic history.
For its four main auditoria, Helios chose Christie CP4230 projectors - one of the world's best DLP digital cinema projectors. The smaller auditoria feature a variety of Christie Solaria Series DLP Cinema projectors for 2D and 3D entertainment, which provide a fully immersive, affordable cinema experience from smaller to larger screens. On top of that, every auditorium is powered by Christie Vive Audio systems and Dolby Atmos.
"Thanks to cinema technology leaders Christie and Dolby, our customers will enjoy the very best 4K cinema experience (four times more pixels than standard), the brightest projected images and near perfect sound reproduction, at the correct volume, wherever they sit," said Tomasz Jagiello, CEO of the Helios chain Jagiello.