BenQ consolidated its position as the leading projector brand in the Middle East education market by sponsoring the region's only dedicated conference for educational technology.
The consumer electronics firm was a gold sponsor of the Global Edtech Forum 2011, which was held in association with the Gulf Education & Training Exhibition (Getex) 2011 at the Dubai International Convention and Exhibition Centre.
Getex 2011 brought together over 200 exhibitors from the education industry and also staged a series of discussion forums, workshops, seminars and conferences.
The Middle East education sector is an important market for BenQ, which has introduced innovative projectors designed to make classroom learning more fun and interactive for students.
Manish Bakshi, general manager of BenQ for the Middle East and Africa, said, "BenQ is delighted to be the gold sponsor of Global Edtech Forum 2011. The forum places a great emphasis on sharing new ideas and innovative technology aimed at revolutionising the education process in the region which is a key priority area for BenQ's projector technology.
“BenQ is the global number one DLP projector brand in the market and we are already leading the region's education segment as the top projector brand in the Asia Pacific education market, with a 17.7 per cent market share and we are striving to continue this success."
During the show, representatives from BenQ held demonstrations of the MP780ST and MX880UST projectors, so delegates could see first-hand their short-throw capabilities, which eliminate the problems of shadows on the screen and blinding projector light.
BenQ also showcased the MP780ST's PointDraw technology which enables students to actively participate in the classroom using an interactive pen that allows them to point and draw on any projected surface.
"We're seeing a continual move towards digital education as both students and teachers see the benefits of increased interactivity in the classroom and BenQ is committed to providing technology solutions to support the education sector," Mr Bakshi added.