There's a very good reason for this: 4K is has become an essential technology, both in the home and the workspace.
Despite this, many companies still struggle to justify the extra expense. If you're considering investing in a new projector this year, read on to find out why the time to jump up to 4K really is now.
If you're unfamiliar with the technology, 4K is ultra-high definition resolution. We're used to high definition (which in the projector world is 1920 × 1080px). But a 4K projector has over four times as many pixels in the same space with a resolution of 4,096 x 2,160px. The truth is, it actually doesn’t cost 4 times as much!
This fantastic level of clarity is essential for a whole range of everyday business tasks, many of which you might never have even considered. If you need to present complicated data to a group of people, for example, a high-resolution projector is perfect – with 4K you can present data and spreadsheets on a large screen to large groups without losing detail.
A 4K projector will allow you to convey the most information, to the highest possible number of people, in the shortest possible time.
The benefits extend to every industry:
You’ll literally see more of every piece of work you’re involved in.
In short, this is about optimising your working practices. If you want to increase productivity and decrease the time spent on common tasks, then investing in technology that will allow you to see things clearly is an essential step forward.
This need to see things in all their detail is nothing new, it's just that we're making better use of our workspaces and collaborating more effectively these days thanks in part to technology like projectors and large display screens. In fact, it might surprise you to learn that many of the devices you use on a day-to-day basis in the office have featured more than HD resolution for some years now.
If your smartphone or tablet was bought in the last two to three years, there's a good chance that its resolution is higher than that of your 1080p projector.
You get the idea. The point here is that media and content is being increasingly planned, compiled and viewed on technology with a higher native resolution than a standard HD projector.
If you've prepared a presentation on a tablet or laptop, perhaps with photos taken from your smartphone, then you need a projector that can display this content to its full potential without downscaling and the projector trying to work out the best way to show the source content on a restricted set of pixels.
In marketing or branding this is particularly important. If the projector you are using to display media to your team is of a lower resolution than the smartphones and tablets that the content will be viewed on when released, you run the risk of missing important details that the end audience could pick up on.
If perfection is what your work demands, then resolution is not a corner you can afford to cut.
Many people still make the argument that 4K technology is an unnecessary indulgence for companies operating on a strict budget. But it's worth remembering that, once upon a time, everything from computers, to iPads and smartphones was considered an extravagant luxury.
Each of these has come to be essential for a modern business, and 4K looks certain to reach these same levels.