The latest technology from one of the world's leading projector manufacturers has been shown off to consumers for the first time.
Attendees at IBC Big Screen Experience 2014 were able to see the effect of the 3D Christie 6P Laser Projection at the Rai Theatre in Amsterdam at the weekend.
On Saturday, Life of Pi was screened to an audience via the new technology, while ticketholders for Monday's show got to see Dawn of the Planet of the Apes.
The new projector system from Christie uses Dolby 3D glasses that have been specifically engineered to exactly match the six primary laser light wavelengths, which in turn yields very high light efficiency.
Dr Don Shaw, senior director of global marketing solutions at Christie, stated that this is "well-regarded as the gold standard among industry professionals".
He added: "Christie's latest laser projection technology, using six specific primary colours rather than filtered or polarised broad-spectrum white light, brings dramatically improved 3D efficiency to projection systems, regardless of the size of screen in premium movie theatres."
Christie recently displayed its GS Series of laser phosphor projectors for the first time at the InfoComm 2014 expo in Las Vegas.
Mike Garrido, senior product manager at Christie, stated that the new Christie GS Series "has the image quality and innovation that only Christie can deliver".