The demand for pico projectors has shown a 125 per cent year-on-year rise for the third quarter of 2010, according to a leading market research firm.

Pacific Media Associates (PMA) has said that the pocket projector market grew from around 45,000 units in the third quarter of 2009 to more than 100,000 in the same period in 2010. These figures include all models that provide less than 500 lumens of brightness and stand-alone battery-powered models.

PMA president, William Coggshall, said, "The entire sub-500 lumen category - and particularly the pico and toy/gaming segments ­ is coming of age, and these two segments are especially poised for growth during the upcoming holiday season."

The pico companion market segment recently saw the launch of bright (25-50 lumen) products with SVGA or WVGA resolution and good connectivity and battery life from number of leading brands and manufacturers. It has also seen the entry into the market of pocket projectors by household electronics names such as Phillips and Toshiba, which will be shipping new models before Christmas.

Coggshall added, "Further illustrating the industry's coming of age is that some of the earliest entrants into the market - such as 3M, Aiptek, and Optoma - are now pushing into related categories, including products with built-in projectors, such as camcorders, digital cameras, and an iPod sound dock."