Cookie policy

Cookie Policy

This Cookies Policy sets out the basis on which we, Dataflow AV Ltd trading as Projectorpoint use cookies and similar technologies on or in relation to our website www.projectorpoint.co.uk. (our website). This Cookies Policy is effective from 22nd June 2021. 

‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so. For information on the difference between essential and non-essential cookies, see the section below entitled About cookies.

For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, please click here for cookie control.


About cookies

What are cookies?

Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.

Essential and non-essential cookies

Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies: these are cookies that are either:

  • used solely to carry out or facilitate the transmission of communications over a network; or
  • strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.

Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).


Essential cookies

These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website:

These cookies are:

Legal basis for processing: we process information about you contained in or obtained from essential cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: ensuring our site functions properly and providing you with online services you have requested.

Most browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly.

You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected.



Non-essential cookies

We use the following types of non-essential cookies on our website:

  • Functional cookies
  • Analytical (or performance) cookies
  • Targeting (or advertising) cookies


Functional cookies

These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:

  • third party persistent cookies to recognise you when you use our live chat service. These cookies are: wooTracker.  These cookies expire after 2 years.
  • first party session cookies to improve our website’s appearance our website and personalise it for you, including web session handling. These cookies are: Frontend, Frontend_cid, History.store. These cookies expire after the session completes.
  • first party session cookies to improve our website’s appearance our website and personalise it for you, including web session handling. These cookies are: Frontend, Frontend_cid, History.store. These cookies expire after the session completes.
  • Third party persistent cookies to identify trusted web traffic.  This cookie is _cfduid. This cookie expires after 1 year.
  • Third party session cookies to handle the payment gateway, these cookies are _stripe_mid, _stripe_sid and _nsr and expire at session close.
  • Third party persistent cookie to handle the payment gateway, this cookie is m and expires after 10 years.

Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.

Legitimate interests: improving your website experience and providing or enhancing the website functionality you have requested.


Analytical (or performance) cookies

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:

  • Third party persistent cookies to analyse users’ access to and use of our website and its features. This cookie is: Fr. This cookie expires after 3 months.
  • Third party session cookies to analyse users’ access to and use of our website and its features. This cookie is: Tr. This cookie expires after the session ends.
  • Third party persistent cookies to analyse users’ access to and use of our website and its features. These cookies are: Ict_0, Ict_master, Ictf_il999, Ictf_in999, Ictf_master. This cookie expires after 10 years.
  • We use Google Analytics cookies on our website. Google Analytics cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address).

See the section below entitled How to accept or reject cookies

To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout

Processing information about you contained in or obtained from analytical cookies

Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: analysing how individuals use our website to help us improve our website and business. 



Targeting (or advertising) cookies

Targeting (or advertising) cookies record information about your visit to and use of our website, for advertising purposes. We use the targeting cookies for the advertising on Google and Facebook.  



More information

Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245

For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/


Processing information about you contained in or obtained from advertising cookies

Legal basis for processing: we process information about you contained in or obtained from advertising cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: displaying advertisements to you about our products and services.


Third party cookies

Third parties use cookies to analyse your use of our website and/or to display advertisements (including third party advertisements) to you for advertisement conversion tracking such as Google AdWords and facebook]. Third party cookies used in relation to our website include:

  • Third party advertisment cookies. Facebook uses cookies to display advertisements to you on other websites or elsewhere across the internet based on your interests and behaviour and to measure their effectiveness. You can find out how Facebook uses your information and how they use cookies by accessing their privacy policy at https://www.facebook.com/privacy/explanation and their cookies policy at https://www.facebook.com/policies/cookies/ These cookies are: FR (persistent cookie expiring after 3 months) & tr (session cookie)

 

  • Google AdWords cookies to track whether you have come to us via an advertisement we have placed on a search engine results page or elsewhere across the internet, such as another website and to record information relating to how you came to us such as your location when you accessed our website, the time of day you visited and the device you were using and for AdWords tracking. Google may use different cookies to track how you came to our website depending on what advertisement you clicked on and where.
  • Google remarketing cookies to display advertisements to you about our goods and services across the internet, including on other websites you visit. Google uses cookies to display advertisements to you about our products and services on other websites and locations across the internet based on the fact that you have visited our website. Google may also display other advertisements across the internet to you about third party services using the Google AdSense network, although this is beyond our control. For more information about Google remarketing, click here: https://support.google.com/adwords/answer/2453998?hl=en

For information about the cookies Google uses in relation to the above, see the ‘Advertising’ section on the Types of cookies used by Google page in Google’s cookies policy, which is available here: https://www.google.com/policies/technologies/types/

For information about how Google uses data from cookies for its own purposes, please visit the following link www.google.com/policies/privacy/partners/


Processing information about you contained in or obtained from third party cookies

Legal basis for processing: we process information about you contained in or obtained from third party cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: the purposes for which we use the third party cookies as described above.  


AND

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).

Consent: you give your consent to the purposes for which we process your information using third party cookies by clicking I accept the purposes for which you use advertising cookies in our cookie tool.


Other technologies

Web beacons

We and any marketing companies we use also embed web beacons in our marketing emails and on our website.  Web beacons are small GIF image files which enable us to track your receipt of our marketing emails, how often you view our adverts or website pages, your location, IP address and browser information. Web beacons are activated whenever you open a marketing email or access a page on our website which contains a web beacon. Web beacons transmit data when you view them but are not capable of accessing any other information on your computer. Web beacons are not stored on your hard drive unless you download a GIF image containing them.

Some (but not all) browsers enable you to restrict the use of web beacons by either preventing them from sending information back to their source (for example, when you choose browser settings that block cookies and trackers), or by not accessing the images containing them (for example, if you select a ‘do not display images (in emails)’ setting in your email server).

How to opt in or out

See the section below entitled How to accept or reject cookies

Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: analysing the effectiveness of our email marketing campaigns and facebook marketing. For further information on how we use the information gathered from our use of web beacons, including please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://www.projectorpoint.co.uk/privacy



Sendinblue

We use sendinblue for email marketing. SendinBlue may use Web beacons alone or in conjunction with cookies to compile information about Customers and Visitors’ usage of the Company’s Web sites and interaction with emails from the Company. You can find out more about how Sendinblue handles information they collect about you and other individuals by accessing their privacy policy, which is available here: https://www.sendinblue.com/blog/privacypolicy/

How to opt in or out

See the section below entitled How to accept or reject cookies

Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: analysing the effectiveness of our advertisements on Facebook. For further information on how we use the information gathered from our use of Facebook Pixel, including automated decision making and profiling please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://www.projectorpoint.co.uk/privacy_policy


How to accept or reject cookies

There are a number of different ways in which you can accept or reject some or all cookies and web beacons. Some of the main methods of doing so are described below:

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org


Accepting or rejecting cookies

Cookie control tool

You can accept or reject non-essential cookies by using our cookie settings tool.

To use our cookie settings tool goto 'www.projectorpoint.co.uk/cookie_settings' and you can select your cookie preferences again here.


Browser settings

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.


Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.


Google Adsettings

You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by:

  • unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and
  • switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).

Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996

Google Analytics Opt-out Browser Add-on

You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout


Web beacons

You can opt in to us using web beacons in our marketing emails by: giving us your consent to contact you during your checkout process or account admin

You can opt out of our use of web beacons in our marketing emails by not consenting to our request to contact you by email for non order processing related matters or by removing your consent at any stage by clicking the unsubscribe option on any of our marketing emails. 

© Projectorpoint 2021 all rights reserved