Vinopolis, the popular London wine education and experience venue, has incorporated projectors, touchscreen devices and other interactive technology into a pioneering new overhaul of its public facilities.
The venue, which is located in railway arches on the prime tourist route on the south bank of the Thames, has undertaken the multi-million pound refit with the aim of creating a wholly immersive and educational environment that will allow visitors to take an interactive trip through the grapes, regions and tastes of wines across the world.
The company worked with audio-visual specialists, Arcstream AV, and brand communication experts, EMG, to create the system, using technology from brands including NEC, Samsung and Microsoft.
The hardware also includes a PufferSphere XL spherical projection screen, which dominates the double-height space in the Geography Zone, and provides visitors with a virtual globe that will allow them to learn about the exact geography of wine.
The managing director of Vinopolis, Lucy Haines, said that they were delighted with how the refit has worked out.
“Now we have the technology in place we will be able to develop the content and visitor journey further,” she said. “This is just the start of the project and we’re excited about how these new installations have the functionality for us to customise them for specific events, brands or the visitor experience in the future.”