Known as the 'talking sculpture', the Heart of Arup installation has been created by DaeWha Kang Design and is 2016's successful entry of the annual '[email protected]' competition located at the company’s atrium area in Fitzroy Street in London.
According to Arup, Christie's Q Series projectors have been used to seamlessly incorporate the company's digital social network stream into the design, projecting multiple posts from the Arup Yammer stream onto cable-suspended acrylic ‘leaves’ of the sculpture.
Arup has also stated that the brightness provided by the Christie projectors made them particularly well suited to the challenge, enabling Arup to tackle problems of light and space in the atrium to deliver clarity and vivid colours.
“We loved everything about this project, from the way the winning idea incorporated AV to make a ‘talking sculpture’ to the collaboration between so many parties involved in design and installation," said James Belso, senior sales manager, Christie, UK and Nordics.
He added: "The Heart of Arup gave us the challenge of projecting onto hanging pieces of acrylic in a central well flooded with daylight so we needed projection that was very bright, with good image quality that would run continuously for extended periods of time.”
The installation has been designed to be seen from a number of public spaces in London, as well as working areas within the building, and is reportedly designed to reflect the daily interactions taking place between the company's offices around the globe.
According to Arup, the design will now remain in place for a number of months, with the intention of incorporating it as a more permanent feature within the building's atrium using Christie's Q Series models.